Marketing Manager (f/m/d)

Berlin, Germany

iEstate GmbH is on a mission is to revolutionize the US$228 trillion asset market by making global real estate investments highly accessible, simple, transparent and affordable for every person or company on earth.

We are part of the international FinTech industry, the buzz of the town for some time, as a disruptive online real estate investment platform operating multiple business divisions to help us achieve our mission.

iFunded.de is a digital real estate investment platform offering direct and indirect real estate investments for institutional & private investors. Since 2015 we successfully raised more than €18 million for our 18 projects, established a strong network of partners and positioned ourselves as a first mover offering regulated bonds next to subordinated loans.

We believe that blockchain technology provides the tools to address many problems faced by both investors and real estate developers. Utilising our knowledge and experience gathered over the years we are building a platform – iEstate.de – based on blockchain technology to ultimately create a transparent and liquid global real estate market via a security token platform.

Having one of Germany’s leading VC firms, we have strong financial backing. Our team has over 50 years of experience in real estate investments and project management, as well as the development of digital transaction platforms.

We offer a young, international, entrepreneurial team, a stake in the success of the company, as well as a nice office in Berlin directly on Kurfürstendamm.

Your Responsibilities:

  • Setup and run the marketing department reaching across and connecting the entire business. 
  • Develop programs with quantifiable objectives to measure results. 
  • Implement and manage marketing budget. 
  • Leverage data and analytics to drive insights. 
  • Setup and modify business intelligence strategy. 
  • Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, pricing, promotions, communications and budgets, revenue retention and growth. 
  • Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates. 
  • Getting meaningful insight into the market and the consumer decision journey. 

Your Profile:

  • Solid expertise in performance & awareness marketing. (Including strategy development, customer targeting, branding, campaign measurement and optimization, digital and social media, analytics public relations, promotions, advertising and pricing). 
  • Degree in Business Administration, Marketing, Communications or other related field, MBA or advanced degree in marketing is plus. 
  • 3+ years in a senior marketing role within the digital industry required. 
  • Early stage, high growth company experience strongly preferred. 
  • Experience in retaining, mentoring and managing high performing teams. 
  • Results-driven with strong ability to analyse quantitative data to determine effectiveness, ROI and forecasting. 
  • Appreciates and thrives within an entrepreneurial culture. 
  • A role model of integrity, strong work ethic, team player with creative business acumen. 
  • Understanding of various business disciplines, i.e., IT, finance, etc. 
  • Excellent language skills in German and English. 

Your Benefits:

  • Join the core management team for an execution of a highly-scalable, high-potential idea in the emergent real estate fintech blockchain industry. 
  • Help to drive and shape the growth of the marketing team and marketing roadmap of the platform with your vision. 
  • Work in the German blockchain start-up with a competitive salary, incl. participation of the company’s success, and get in at the ground level. 
  • Work with a motivated and highly professional team of top performers.  
  • Our hierarchy is flat, and we value open communication and an honest feedback. 
  • In our daily work we maintain a respectful relationship with each other and work with mutual appreciation for what everyone does on a daily basis.  
  • It is part of our corporate culture to have lunch together or have after hour get-togethers giving us the opportunity for internal exchanges. 
  • Beautiful office close to Kurfürstendamm in Berlin. 
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